Daniel Wilkinson:
Consumers right now can’t really do much, unfortunately. If you buy avocados in the United States, nine out of 10 times it’s coming from Mexico and the companies that are making those avocados available, the importers, the distributors, the supermarkets, simply have not been taking the steps necessary to make sure the avocados that they’re buying are not coming from the orchards with illegal deforestation, but are coming from orchards from law abiding farmers.
So in that context, there’s not much consumers can do, but it really does not have to be like this. If you go to any supermarket in the United States, you’ll see on those avocados stickers that say avocados from Mexico. And if they have the cartons that the avocados came in, which they often do under the display, the carton will have an 11 digit number, which indicates the specific orchard that in Mexico that the avocado came from.
Now, what we did our organization, Climate Rights International, was get access to all those codes for all 50,000 orchards that are certified to export to the United States, and uploaded them just onto Google Earth, and using that, we were able to see which ones were on recently deforested land.
It’s something that I wouldn’t expect your average consumer to do, but there’s no reason that the major supermarket chains can’t do what, what our organization did. But if we really want to eliminate this incentive, we what’s needed is regulatory action to basically bar the sale of avocados from the orchards on recently deforested land. And this is an idea that’s been put out there by Mexican officials. There’s been some interested in this in Washington. This is something that could be done, and we’re hoping that it will be done.